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<\/b><\/i><\/u><\/p>\nAmbalaj Sekt\u00f6r\u00fc Covid19 Sonras\u0131 Anahtar Kelimeleri<\/p>\n
Hayat\u0131m\u0131za makinalar, teknolojik \u00fcr\u00fcnler, ak\u0131ll\u0131 teknolojiler girdi\u011fi i\u00e7in olsa gerek elimizdeki ak\u0131ll\u0131 cihazlarla her zorlu\u011fu yenebilece\u011fimiz, riskleri geride b\u0131rakabilece\u011fimiz alg\u0131s\u0131yla hareket edip, insano\u011flu i\u00e7in olmazsa olmaz hijyen kurallar\u0131n\u0131 bir kenara atmak \u00fczereyken koronavir\u00fcs ile kar\u015f\u0131la\u015fmam\u0131z \u201czarar\u0131n neresinden d\u00f6n\u00fclse kard\u0131r\u201d diye d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor insana\u2026<\/p>\n
G\u0131da ambalajlar\u0131na sava\u015f a\u00e7\u0131p, \u00fcr\u00fcn\u00fc koruma s\u00fcresi gibi parametreleri g\u00f6z ard\u0131 ederek koruyucu \u00f6zelli\u011fi olmayan ama do\u011fall\u0131\u011f\u0131 \u00f6ne \u00e7\u0131kar\u0131lan malzemeler ile ambalajlamak, neredeyse t\u00fcm al\u0131\u015fveri\u015f tarz\u0131n\u0131 t\u0131pk\u0131 anneanne ve babaannelerimizin yapt\u0131\u011f\u0131 gibi tekrar tekrar kullan tarz\u0131na d\u00f6nd\u00fcrmek gibi y\u00f6ntemleri yayg\u0131nla\u015ft\u0131rmak \u00fczereydik. Bu stratejilerin hayat\u0131m\u0131zda yer etti\u011fi d\u00f6nemlerde korona vir\u00fcse yakalanm\u0131\u015f olsayd\u0131k bu s\u00fcrecin zarar\u0131 ne olurdu ?<\/p>\n
<\/b><\/i><\/u><\/p>\nCovid 19 S\u00fcrecinde Ambalaj Sekt\u00f6r\u00fcnde Neler Oluyor ?<\/h4>\n
\u00dcretimlerini sonland\u0131rmak istedi\u011fimiz tek kullan\u0131ml\u0131k ambalaj \u00fcreticileri, siperlik \u00fcretimine en h\u0131zl\u0131 ba\u015flayan sekt\u00f6rlerdendi. Tek kullan\u0131ml\u0131k bardak \u00fcretimi tamamen yasaklanmad\u0131\u011f\u0131 i\u00e7in porselen bardak kullanan i\u015fletmeler tek kullan\u0131ml\u0131k bardaklara ge\u00e7i\u015f yap\u0131verdi, bez po\u015fetler ise marketlere sokulmamas\u0131 gereken \u00fcr\u00fcn gruplar\u0131 kategorisinde yerini ald\u0131.<\/p>\n
Barda\u011f\u0131n bo\u015f taraf\u0131na bakarsak, hijyeni bir kenara iten g\u00f6rece yanl\u0131\u015f bu stratejilerin geli\u015ftirilmesinde, firma ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi sebebi ile baz\u0131 \u00fcr\u00fcnlerin sat\u0131\u015f \u015fans\u0131n\u0131 kuvvetlendirmek i\u00e7in gereksiz ambalaj kullan\u0131m\u0131n\u0131n etkisi yads\u0131namaz. Ambalaj\u0131n bu tarz kullan\u0131mlar\u0131, bir anlamda ambalaj\u0131n \u201ckoruma ve hijyen\u201d amac\u0131n\u0131n unutulmas\u0131na arac\u0131 oldu. Tekli sat\u0131lan \u00fcr\u00fcnlerin, ekstra ambalajlama yap\u0131larak 5\u2019 li sat\u0131lmas\u0131 bunlardan en basiti\u2026 \u00dcretim kapasitemizi artt\u0131ran bu stratejiler, uzun vadede sekt\u00f6r\u00fcn varl\u0131\u011f\u0131n\u0131 tehdit edici boyutlara ula\u015fabiliyor ne yaz\u0131k ki.<\/p>\n
Sekt\u00f6r olarak ge\u00e7ti\u011fimiz y\u0131llara g\u00f6re olduk\u00e7a a\u015fama kaydettik, \u00fcr\u00fcnlerimizin son derece \u00f6nemli olan fonksiyonlar\u0131ndan birini hat\u0131rlad\u0131k ve hat\u0131rlatt\u0131k. Sadece geli\u015fmekte olan \u00fclkelere atfedilen \u201chijyen\u201d riskinin birden bire t\u00fcm d\u00fcnya i\u00e7in ge\u00e7erli olabilece\u011fini ve ambalaj\u0131n en g\u00fcvende oldu\u011fumuzu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz zamanlarda bile gerekli oldu\u011funu, \u00fcr\u00fcn\u00fcn vazge\u00e7ilmez bir par\u00e7as\u0131 oldu\u011funu fark ettik.<\/p>\n
\u015eu an koronavir\u00fcs s\u00fcrecinde olmam\u0131z, \u00f6zellikle plastik ambalaj sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan olumlu geli\u015fmeleri beraberinde getirmi\u015f olsa da \u00fcr\u00fcnlerimizin negatif etkilerinin hala devam etmekte oldu\u011funu unutmamam\u0131z ve \u00e7\u00f6z\u00fcm\u00fc konusunda g\u00f6r\u00fcn\u00fcr, somut ad\u0131mlar atmam\u0131z, att\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131 iyi anlatmam\u0131z gerekiyor. Bug\u00fcn y\u00fckselen hijyen alg\u0131s\u0131, gelecek g\u00fcnlerde ambalaj at\u0131klar\u0131ndan kaynaklanan hijyen riskini \u00f6n plana \u00e7\u0131karabilir.<\/p>\n
Sekt\u00f6r\u00fcm\u00fcz\u00fcn oda\u011f\u0131nda olan gramaj d\u00fc\u015f\u00fcrme \u00e7al\u0131\u015fmalar\u0131, \u00e7evresel a\u00e7\u0131dan yarat\u0131c\u0131 ambalaj tasar\u0131mlar\u0131, \u00fcr\u00fcn sarfiyat\u0131na \u00e7\u00f6z\u00fcm sunan tasar\u0131mlar a\u00e7\u0131s\u0131ndan sekt\u00f6r mensuplar\u0131m\u0131z\u0131n ge\u00e7mi\u015ften bu yana ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131 oldu\u011funu bizler biliyoruz. Bu \u00e7al\u0131\u015fmalar sayesinde plastik hammadde kullan\u0131m\u0131n\u0131 azaltma konusunda elimiz g\u00f6receli sa\u011flam.<\/p>\n
\u00dcr\u00fcn\u00fcm\u00fcz\u00fcn yap\u0131s\u0131 gere\u011fi, pek \u00e7ok ara sanayiciye g\u00f6re farkl\u0131l\u0131k ta\u015f\u0131yan bir sekt\u00f6r\u00fcz. Ara sanayi \u00fcr\u00fcnler, nihai \u00fcr\u00fcn\u00fcn \u00fcretimi s\u0131ras\u0131nda harmanlan\u0131p arka plana ge\u00e7iyorken, ambalajlar \u00fcr\u00fcn\u00fc bile arkas\u0131na al\u0131p, \u00f6n plana oturuveriyor. Hatta \u00fcr\u00fcn t\u00fcketildikten sonras\u0131nda bile ambalaj\u0131n ya\u015fam d\u00f6ng\u00fcs\u00fc devam ediyor. Belki de bu nedenle ambalaj \u00fcreticilerinin sosyal medya \u201calg\u0131lar\u0131n\u0131\u201c web sitesinin \u00f6tesine ta\u015f\u0131mas\u0131, \u00fcr\u00fcn\u00fc sadece m\u00fc\u015fterilerine de\u011fil, kamuoyuna anlatabilmeleri gerekiyor.<\/p>\n
S\u00fcrd\u00fcr\u00fclebilir Tasar\u0131m ise ambalaj\u0131 kamuoyuna anlatma noktas\u0131nda \u00fcreticiler olarak bizlerin elini kuvvetlendiriyor.<\/p>\n
Gelecek d\u00f6nemlerde sekt\u00f6r\u00fcm\u00fcz\u00fcn odaklanmas\u0131 gereken anahtar kelimeleri “S\u00fcrd\u00fcr\u00fclebilir Tasar\u0131m”, “Gereksizse Azalt”, “Geri D\u00f6n\u00fc\u015f\u00fcm” ve “Sosyal Medya”, en g\u00fc\u00e7l\u00fc dayana\u011f\u0131 ise “Hijyen” olacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ambalaj Sekt\u00f6r\u00fc Covid19 Sonras\u0131 Anahtar Kelimeleri Hayat\u0131m\u0131za makinalar, teknolojik \u00fcr\u00fcnler, ak\u0131ll\u0131 teknolojiler girdi\u011fi i\u00e7in olsa gerek elimizdeki ak\u0131ll\u0131 cihazlarla her zorlu\u011fu yenebilece\u011fimiz, riskleri geride b\u0131rakabilece\u011fimiz alg\u0131s\u0131yla hareket edip, insano\u011flu i\u00e7in olmazsa olmaz hijyen kurallar\u0131n\u0131 bir kenara atmak \u00fczereyken koronavir\u00fcs ile kar\u015f\u0131la\u015fmam\u0131z \u201czarar\u0131n neresinden d\u00f6n\u00fclse kard\u0131r\u201d diye d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor insana\u2026 G\u0131da ambalajlar\u0131na sava\u015f a\u00e7\u0131p, \u00fcr\u00fcn\u00fc koruma s\u00fcresi […]<\/p>\n","protected":false},"author":29,"featured_media":3137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[329,320],"class_list":["post-3136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ambalaj-en","tag-covid19-en"],"acf":[],"yoast_head":"\n