The Quest for Balance for a More Sustainable World

Sustainability; is that humanity has the ability to make development sustainable by providing for its daily needs, without damaging nature’s ability to respond to the needs of future generations.

Although the protection of the environment comes to  mind first when it comes to sustainability, which was brought to the literature by the  United Nations Commission on Environment and Development in 1987 with its ‘Our Common Future‘ report, this concept  has 3 separate components together as economic, ecological and social concepts.

The equilibrium of these 3 dimensions, which are interconnected and without one and the other, is the key to Sustainable Development.

  1. Environmental Sustainability: The main aspect of sustainability in relation to the environment covers the protection of the limited carrying capacity of natural resources, the earth and ecosystems due to the negative effects of human use. The right to clean air and clean water is the most important right of humanity, and failure to provide this right properly brings along many diseases and social health risks. Autism, Covid19, typhoid-like health problems are problems caused by not having access to clean air and clean water. Covid19, which the people of the world experienced 100 years ago, clearly reveals the effects of environmental sustainability on economic sustainability.

In such cases, excessive water consumption is the reason for the water crisis in many parts of the world today, the inability to trade with the withdrawal of canal waters. In other words, the failure to establish a balance in environmental issues affects economic and social sustainability. These effects are at the heart of tackling the climate crisis and reducing carbon emissions and water footprint.

  1. Economic Sustainability: Economic sustainability refers to the perspective of practices that can compete with international markets, meet the basic needs of people and improve the quality of life. Economic sustainability, which is one of the most important problems of developing countries, is the most important factor that directly affects sustainable development, which is closely related to environmental and social sustainability.

The concept of quality, which is considered as a luxury and extra cost for many developing countries, is important for economic, social and environmental sustainability as it ensures the radical solution of problems, the costs of poor quality and the occurrence of reprocessing processes.

The best example of this is the floods and floods experienced due to the fact that the infrastructure problems that continue in the regions where the intense effects of the climate crisis are experienced and are not solved for various reasons are not eliminated. The use of unmaintained vehicles in traffic accidents, educational inadequacies, non-compliance with the rules bring with them serious social traumas, economic burden and environmental problems. The saddest thing is that this is only due to the lack of a social sustainability perspective and the solution of the serious problems and costs that occur cannot be solved despite the fact that it seems so simple.

  1. Social Sustainability: Social sustainability is about ensuring justice within and between generations. Due to the constantly developing technology, it is important for societies and individuals to be able to update their old habits and cultures without degeneration in order to continue to develop both environmentally, socially and economically. Equality of women and men, equal pay for equal work, reduction of inequalities, following current technologies in the field of education, applying social rules and/or renewing them within the framework of current needs are more important today than yesterday for both environmental and economic sustainability.

In order to reach the circular economy, it is necessary to establish the balance and make it sustainable not only in the economic field but also in these 3 areas. When we, as all individuals and institutions, succeed in living by establishing a balance in the environment, economy and social fields, it will be possible for us to live in a more sustainable world, peacefully, with less effort, problems and trauma, and to balance the climate crisis.

With this perspective, as Rigid Plastic Packaging Industrialists, it is necessary for all living things;

  1. Sustainability of food and water,
  2. Hygiene, cleaning and health chemicals and sustainability of living health,
  3. Environmental, economic and social sustainability by supporting the recycling sector

We continue to produce for and invite all sectors and individuals to responsible production and consumption within the framework of sustainable development goals.

Sustainable development and happiness has nothing to do with excesses!